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Global Digital Marketing

Our services

Conversion Rate Optimization (CRO)

For web-based businesses, conversions matter. And that means CRO matters.

You have to understand what local customers really expect when they’re purchasing from a website. Because if you don’t—and your website doesn’t meet local ecommerce conventions—potential customers will view your whole brand negatively and, ultimately, they won’t buy from you.

With Moravia’s Conversion Optimization, you have the ability to serve specific content to your audience and build up a comprehensive picture of how your site fits into the omnichannel experience, providing invaluable insight into what drives your customers to convert.

 

Customer Relationship Management (CRM)

However well you localize for each of your target markets, you need to go one step further and make sure your content is personalized.

Using our CRM tool, you can identify the demographic factors (cultural, geographical, age and gender) and product preferences that fit your customer profiles in any market. So you can respond to customers in real time and serve up offers that match your customer’s intent and purchase preferences.

And you can go even further with personalization by fully integrating your eCRM with us.

 

Email Optimization

International email marketing lets marketers reach global buyers wherever they are. Whether email is buyer’s first exposure to your brand or a device you use to nurture a prospect towards a conversion, we can simplify the process of email translation.

Using our expert translators and best-in-class technology, we localize landing pages and PDF assets, while making sure your content is as valuable in every language as it is in the original.

 

Content

International business needs content marketing that mirrors the local culture. We harness original content to give real value to the online user—and value to our clients. Whatever the channel, however the traffic comes in, our multilingual content is targeted, clear and expertly crafted. It’s designed to engage online users through the language and the cultural nuances of any chosen global market.

It’s also vital that you’re able to measure and improve performance across all channels—whether it’s offline or online—by identifying the content that works hardest for your business.

We can improve the performance of your content marketing worldwide by helping you to:

  • Identify where content can be improved in each international market
  • Create local content to improve SEO performance
  • Develop content strategies that deliver value and ROI
  • Enrich the online user journey of your target market
  • Measure performance effectively across selected key markets
 

Measurement

A strategy is nothing without measurement. We use tried and tested data measurement techniques across all digital channels to evaluate each campaign and make decisions which best suit a client’s landscape and marketing maturity to ensure optimal performance.

We employ a range of tools and technologies as standard including:

  • Google Analytics
  • Searchmetrics
  • DoubleClick
  • Moz
  • SEMrush

We’ll agree on KPIs with you which can either be based on a product or brand level goals. These KPIs will all have associated metrics which make up the basis of our the daily, weekly or monthly reporting.

 

SEO

We are specialists in maximizing your SEO performance across market leading search engines, for example, Google, Yandex (Russia), Naver (Korea), Yahoo! Japan and Baidu in China. Our expertise covers: 

  • International and technical SEO
  • Localized keyword strategy
  • Multilingual content optimization
  • Migration planning and implementation
  • Competitor audits
 

Shopping Feed Optimization

Product Feed optimization is key to any successful shopping campaign. Your product titles are one of the most important factors in whether or not search engines will think your ad is relevant to a user’s search query.

We have the expertise to optimize and enhance your product feeds across international search engines, including Google, Bing, Baidu, Naver and Yahoo! Japan.

 

Strategy

Moravia’s Global Digital Marketing Strategy service covers content planning, audience segmentation, social media strategy, SEO, paid media, content creation, data analytics and technology implementations that will help you stay top-of-mind with your customers.

We can help with strategic consultancy on any current content or digital activity to ensure an integrated solution that meets business objectives. Our ultimate goal is to help you present the right message to the right audience at the right time across all available channels.

 

PPC

We help plan, create and manage paid campaigns for international markets. We assess your needs, review the landscape, then deliver solutions encompassing the ideal mix of paid search, paid social and performance display.

We specialize in maximizing the effectiveness of market leading platforms (Google, VK, Naver, Baidu etc.) and crafting campaigns that deliver customer acquisition, content promotion and brand engagement.

Our biggest differentiator is our network of in-country experts: over 450 digital specialists, centrally managed but locally focused.

 

Social media—especially biddable or paid social—is a fundamental part of the global digital marketing landscape. With organic reach across the major social networks continuing to decline, we can give businesses the strategic expertise they need to boost their online presence on localized platforms in international markets.
That means we help with things like:

  • International social media audits
  • Localized social media strategies
  • How to identify which networks are right for you
  • How to set up & optimize campaigns for each social network
    • Post campaign reporting