Enterprises can’t afford to have users fail to complete a critical task on their website, find what they need, or fill out a form. These failures point to bad UX, which is a huge a blow to a corporate brand, customer satisfaction, and, down the line, sales.
Our client, a provider of hybrid cloud and big-data infrastructure solutions, knew that their user experience wasn’t optimal—too many bounces, low conversions, and little time spent on pages. To fix it, they challenged us to research how their customers typically interact with local language websites—in seven markets. They needed to find the sticking points and get recommendations on how to give target-market users the best experience possible.