There is a race for social media providers to reach new markets ahead of competitors: currently a staggering 2.87 billion people use social media, yet those people are only 37% of the market potential.
Our client, a US-based social media giant, was in a state of chaos trying to handle 900 projects a month across 25 languages—manually. Managing those jobs took up an astounding 40 hours per day. And the workload was increasing. Also, there were lots of errors—typical when processes are all manual. To get rid of this waste and handle the growth, they needed to optimize their process, automate where possible, and scale without adding headcount.