A successful retail business can grow like gangbusters when welcomed by millions of enthusiastic customers around the world. But do current production models scale with that growth?
Our client—one of the world’s largest online retailers—had exploded on the international scene and showed no signs of slowing down. They implemented a home-grown machine translation (MT) engine and workflow to reduce workloads for human translators and allow sky-high volumes to be published.
But the raw machine translation was not hitting the required quality level for most content types.
At the same time, our client struggled to integrate and analyze quality measurement metrics so they could make strategic decisions about pricing, throughput, and resourcing.
Finally, the client’s workflow needed to be redesigned. Manual administrative and production tasks cost hundreds of hours of employee time per month.