Enterprises going global often have no idea if their product will be well-received in each locale. Guesswork can result in a colossal loss of money; success can cement brand reputation and boost sales. What will local users think of your product? Do they have any use for it? Would they like it, but with small adaptations? The only way to find out is by conducting market research.
Our client—a global electronics giant—wanted to know whether certain music and video genres would be well received by their target demographics in 12 countries.
They also needed to know whether users of their online store in several countries would prefer to view it in their native language or in English.