A first impression can be a lasting impression, and for global businesses, that means releasing fully functional, user friendly products right out of the box, no matter what language their customers speak. Anything else is brand-damaging.
Our client, a leading smart-home device manufacturer, had been conducting functional and linguistic tests of their devices for their three target markets. But with ambitious expansion goals and an in-house team of just three testers, keeping up was impossible. They needed to expand their team without headcount, collaborate without managing them, and test in a secure environment to keep IP under control.