Customers of travel & hospitality websites and booking agents rely on clear attraction, destination, and amenity descriptions when making their travel plans. Content must be clear, consistent, and on-brand in order to drive new sales in all target countries. Consumer trust and confidence depends on it.
Our client—a leading global search engine in the Travel and Hospitality industry—needed to create over 500,000 descriptions in 150 countries. However, their resources couldn’t meet the aggressive timetable for crafting, editing, and publishing such a vast amount of material. Worse, they had a backlog of thousands of descriptions to review.
They needed a scalable new approach to editing and writing their content.