For ambitious marketers, pay-per-click (PPC) is an agile way to enter and explore new markets. It’s one of the most profitable marketing channels when it comes to generating higher ROI.
Big Bus Tours is the largest operator of open-top sightseeing tours in the world. But they wanted to get bigger still by drastically increasing their visibility in the 17 cities it operates in worldwide—with London, New York, Paris, San Francisco, and Dubai the priorities.
We put together a PPC digital media campaign in five different languages—targeting tourists in more than 150 countries worldwide.