Clarion Calls on Moravia to Manage Facebook Localization
Globalization Leader Translates Social Media Content within 24 Hours
Brno, Czech Republic – January 22, 2013
Clarion Co. Ltd., a Japanese manufacturer of luxury automotive sound and electronics systems, has turned to Moravia to localize its Facebook communications in multiple European markets.
Clarion recently launched its European presence on Facebook by adding and updating content in French. Moravia now translates content from Clarion into English, Spanish, Italian and German for each language’s Facebook page within 24 hours.
A worldwide leader in advanced globalization solutions, Moravia provides Clarion with a one-stop localization solution that combines speed with translation accuracy, according to Renato Beninatto, Chief Marketing Officer for Moravia.
"Content needs to go where the customers are. As Facebook has become the main social media platform around the world, brands need to connect with consumers in their own language and in the venues of their choice. Clarion understands that."
“Content needs to go where the customers are. As Facebook has become the main social media platform around the world, brands need to connect with consumers in their own language and in the venues of their choice. Clarion understands that," Beninatto said.
“Facebook communications are far too important for companies to risk making translation errors and cultural missteps,” added Sébastien Brame, Director of Europe Marcomms for Clarion. “We can be confident Moravia will provide the accuracy and cultural support we need to help us build an even stronger presence for Clarion in Europe.”
Tokyo-based Clarion Co. Ltd., headquartered in Saitama, has been a consolidated subsidiary of the Hitachi Group since 2007 and an international leader in car audio and electronics since 1940. The company is involved in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, communication and safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous awards for design innovation, support, manufacturing and product reliability from independent organizations and customers alike. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.
Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high quality multilingual products. Moravia's solutions include localization, product testing, internationalization, multilingual publishing, technical translation, content creation, machine translation, and workflow consulting. Our dedicated testing and engineering solutions help companies succeed with their software and hardware products globally through services including test development, linguistic and functional testing, test automation and software engineering. Moravia Worldwide maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Latin America, Ireland, USA and throughout Europe. To learn more, please visit www.moravia.com.
Europe & APAC
Libor Safar, Marketing Manager
libors (at) moravia.com
Renato Beninatto, Chief Marketing Officer
renatob (at) moravia.com
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