How to Launch a Multilingual Mobile App

Learn about translation and localization for Android, RIM BlackBerry, Apple iOS, Symbian and Windows Phone.

We at Moravia have said this before, but it bears repeating: the native language of the world’s mobile phone community is not English. This diverse international community wants to buy products and services in their own language, and this principle extends to the mobile app marketplace.

Global players from Apple and BlackBerry to Nokia and Samsung are leading the effort with mobile devices that feature localized UIs and expectations that their application developers heed the call.

As an app developer, can you afford to ignore the real revenue that lies just beyond your own country’s borders?

Mobile app translation and localization is not rocket science, but as a representation of your brand’s investment in the global marketplace it deserves as much planning and consideration as your global marketing campaign. Be thoughtful with your localization and internationalization effort and your company will see a return on investment.

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