Much of today's communication with users and consumers is shifting from the textual to the visual. Consumers increasingly prefer to receive information this way, reflecting the general trend for getting condensed information in a manner which is comfortable, personal, and easy to process.
More and more content that companies manage now exists in the form of multimedia, including audio, video, animation, Adobe® Flash® content, or rich online presentations. In addition, much of today's eLearning relies on multimedia to deliver training. As with any user interface, multimedia needs to be properly localized and culturally adapted before these materials can be used with international audiences.
Multimedia localization can be a complex process. Various types of activities and resources need to be coordinated, many disparate components that make the final multimedia product tightly integrated, and expertise in the latest software, hardware, and recording facilities is required. In addition, the often subjective nature of audio, video or art localization needs to be taken into account.
Our Publishing & Media Group provides dedicated multimedia solutions that address today's requirements, building on our broad expertise in localization, engineering, and eLearning.
Knowledge Center: Best Practices in Localizing Multimedia
This webinar (55 min) will help you understand the complete multimedia localization workflow. View webinar.
Our multimedia localization services include:
- Script creation or transcription of the original master
- Script translation
- Subtitle translation and production
- Video production
- Audio and video postproduction
- Art and graphics localization
- Animation localization
- Cultural assessment of multimedia content
- Multimedia quality assurance
Choice of Voice Talent
We know that the choice of voice talent has a major impact on the perception and acceptance of the localized multimedia product by end users. That's why we have established an extensive network of highly professional mother-tongue voice talent, who cover a broad range of languages, male and female voices, as well as possible applications for different situations and types of content.
We have readily-available voice samples for review and acceptance. Typically, we provide at least two carefully selected choices of voice actors for consideration, and ensure a professional voice direction during recording. For critical multimedia content, we are also able to provide short recording samples of selected text for in-depth evaluation.
In addition to professional voice talent, we have experience finding and qualifying voices for situations where a specific, non-professional voice talent is required - for instance when localizing "purposely amateur" YouTube-like videos used in marketing or eLearning, or for specific ethnic communities.
Professional Studio and Post-production Facilities
The professional recording studio we use is equipped with the latest hardware and technologies, ensuring output and quality meet your expectations. Our recording specialists and sound engineers have expertise in localization, which means the recording and post-production phases are executed efficiently, with no extra costs or support needed.
Knowledge Center: Current Topics in eLearning and Localization
YouTube-like videos, the use of Adobe AIR in eLearning and Microsoft Silverlight localization. Discover it here.
We have the ability to deliver the final product in any audio and video formats that exist today. Our experience with the software products used to create the final multimedia product includes:
- Adobe® After Effects®
- Adobe® Captivate®
- Adobe® Premiere®
- Adobe® Flash®
- Adobe® Photoshop®
- Microsoft® SilverlightTM
- Sony Sound Forge
- TechSmith Camtasia Studio
Tight Integration with Translation and Engineering
Multimedia localization is different from simple content translation in that the specifics of the final audio, video or animation delivery need to be carefully planned for. Text adaption, for instance, is often needed to meet the requirements for content comprehension; technical limitations, such as text or audio length may also exist. These need to be considered while ensuring the message gets across - as it was originally intended - in the localized version.
Our experience with managing adaptations in the pre-production stage helps reduce time needed for the actual audio recording phase, where the costs of actor and studio time are a factor, and so helps reduce the total costs of localized multimedia creation.
Animations and video are also areas where engineering plays a major role. We have experience building, localizing and testing complex animations and creating localized video sequences. We have developed specific engineering processes for activities such as:
- Analysis, extraction and localization of multilingual content
- Implementation of localized content (such as Flash animations) into the original or localized product,
- Process optimization for animation localization
- Screenshots localization, including automated creation and insertion
- Testing of localized multimedia animations
With these capabilities, we are able to help shorten turnaround times and deliver multimedia projects of any complexity, while meeting budget requirements and the language and cultural expectations of your international audiences.