In today's business environment, staying ahead of a competitive market, while keeping international operations and sales teams up to date with an ever-changing product line presents challenges for most companies. Moravia Worldwide provides customers with solutions to this problem by developing international English content suitable for websites, training courseware, graphic design and technical or marketing documentation.
Outsourced content creation/development and the localization process have matured considerably over the years, albeit in most cases, separately. As lead times to deployment have shortened and the flow of resources tightened, the need to save costs, resources and time is greater than at any point in the past.
To help companies provide a fully localized solution for digital and also traditionally published content, an approach that integrates content development processes with the localization process is ideal. In integrating these, content can be prepared with the international audience in mind right from the start, resulting in major efficiencies throughout the content's lifecycle.
The key components of our content development services are as follows:
- Help and documentation development
- Website and intranet content development
- Marketing content development
- Training courseware development
- Internet web-based training development
- Process analysis and design
- Art direction and package design
An Integrated Process
In our experience, where content development and localization are effectively combined, there are fewer "touch points" for the client during the project, saving time and resources. Also, the learning curve is less steep for the localization team, as they have been involved from the beginning of the project. This combination also facilitates proactive and cost-effective handling of localization issues during content development instead of afterwards during the downstream localization process.